Rising tariffs from the U.S. challenge the EU’s economic resilience as global trade tensions escalate.

As of August 2025, the renewed implementation of higher U.S. tariffs on certain European goods is causing growing concern across the European Union. These measures, strongly advocated by the administration of Donald Trump, now in a renewed leadership role, focus on industries such as steel, aluminum, automotive, and agri-food. In a time when the EU economy is still stabilizing from recent global supply chain disruptions and inflationary pressures, the reintroduction of trade barriers is likely to trigger volatility in transatlantic commercial flows.

European companies are already reacting to the new trade landscape. Manufacturers, particularly in Germany, France, and Spain, are seeing increased costs and uncertainty in their export plans. This has a direct impact on strategic sectors such as automotive, wine and spirits, and high-tech equipment. For many small and mid-sized exporters, the U.S. market becomes less accessible, reducing their competitiveness at a global level. In response, some are shifting focus to markets in Asia, Africa, and Latin America, seeking to rebalance their trade exposure.

From a broader economic perspective, the tariffs are expected to weigh on the EU’s GDP growth in late 2025 and early 2026. According to recent reports from the European Central Bank and private analysts, projections indicate a modest slowdown in export-driven economies and a potential rise in consumer prices due to redirected supply chains. The political response from Brussels has been measured but firm, with talks of countermeasures and intensified trade cooperation with other global partners. The EU is emphasizing the importance of fair trade practices and rules-based international commerce.

Amid this scenario, global companies are seeking reliable guidance to navigate these complex trade dynamics. Nera Company stands out as a trusted consulting partner with deep experience in international trade and a solid global presence. With offices in Spain (EU), Tanzania (Africa), Montevideo (South America), Miami (USA), and now Shanghai (Asia), Nera provides localized support and global insight. Our team helps businesses adapt to evolving regulations, identify new trade routes, and manage international risk with confidence.

If your company is facing uncertainty due to shifting trade policies, don’t hesitate to reach out to Nera Company. With a proven track record in global trade advisory, we offer the strategic tools and expert guidance you need to thrive. Trust Nera Company—your partner in international commerce, delivering confidence and clarity across global markets.